About Us

Hi I'm Jon, an ex-finance professional turned advertiser. I grew up drilling water bores across outback QLD. From contractor jobs to owning my own finance company, I learned one major lesson.

Consistent lead generation is the bedrock of business. Without it, I'd be in a reactive state. One minute I'm flying. Next, it's a nose dive. I'd do SEO, Ads, Websites and all the "things". But reliability never landed until I addressed the root cause of the problem...

I Failed Big Time

I mistook activity for progress. Marketers make this mistake all the time. It's because schools teach marketing for national corporations not small business.

You can produce a clever video for Pepsi or Coca Cola. But it won't help a local pest control crew win jobs on a slow Monday, during off-peak season, in your suburb. This mistake of activity vs progress is everywhere.

• Nice website design - but no phone enquires.
• A video gets 1 million social views - but no new jobs.
• 1,000 website SEO visitors - but they're in the wrong state.

The Root Cause

Everything changed when I came across Jay Abrahams theory of pre-eminence. I realised "busy work" only starts when there's a lack of robust research into your prospect. This is why marketers "invent" clever words to say. Because they don't actually know what to say to bring in new paying customers.

Deep research means assembling copy. Not writing new copy. This shifts the question from "did they write good copy" to "are these words what's inside the mind of your customer at this stage of awareness?"

I discovered if you insert the right words, in front of the right person, at the right time - they call you. Even if my website was ugly and the logo was from the 1990s.

Phone Enquiries On Demand

I applied this process to Google search and it worked so well I gave it name. The D4 Method. It's not perfect. But it does one thing well - build a reliable pipeline of high quality phone enquiries.

I started Bedrok to use my methods to help business owners get a reliable flow of front end customers.

My team and I do everything on a performance basis. We send the enquiries direct to your phone, CRM or email for you to do on-site, quote and convert to jobs.

You get a reliable consistent flow of front end customers to add more stops to your routes on those slow days.

Because of the nature of local search we can only work with one client in a location. If your location is taken already, we can't work with you. Book a free demo now to see how it works.

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